0 to 1: Build the Operating Foundation Your Startup Runs On

Build the playbooks that become your operating advantage.

In 12 months, I help seed-stage startups develop the systems, strategy, and institutional knowledge your company will run on for years.

After building the go-to-market foundation for over 10 seed-stage products, what I’ve learned is the companies that endure, didn’t just hire agencies and hope for the best — they built the right operating model first. Before you bring on your first marketing hire, you need a documented strategy, proven processes, and a playbook they can actually execute.

In 12 months, we'll build the strategy, channels, content, and processes that typically take startups three to five years to develop on their own. And we’ll do it with the documentation and repeatability your team can actually carry forward.

I work as an embedded operator — not an advisor who hands over decks. For less than the cost of a junior hire, you get the expertise, speed, and accountability of someone who builds the plane, flies it, and hands you the flight manual when we land. By month 12, your team is independently running a machine.

Results you’ll own:

2-10x

your organic traffic in 12 months. Get:
+ minimum 1000 KWs
+ minimum 50 pages

convert 2x

more leads from
your website

12 months

of content across web, social, and email

2-5 year plan

Know where to go next and who to hire to get there

In 12 months we’ll:

SOPs For All Key Practices

Build Complete Content Map and Publish 100+ Pages

Test Campaigns, Messaging, UX

Marketing Strategy & Keyword Research

Digital PR, Thought Leadership, Brand Building

Build Email Workflows, Social Media

Free Consultation

Break it down

Results you can expect in 12 months

A fully built go-to-market engine: documented strategy, published content, optimized digital presence, and a 2–5 year roadmap with the hiring plan to execute it.

Your assets at the end of 12 months include:

Keyword research and topic selection to get key missing pages online and start building thought leadership.
A comprehensive audit of your website's SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) will be conducted. You’ll receive a detailed URL map outlining the structure of your site, along with personalized recommendations for each page to improve search visibility and conversion rates.
100+ pages on your website will be optimized to align with SEO best practices and user experience enhancements. This includes refining content, improving load times, optimizing images, and ensuring all metadata and on-page elements are set up to boost rankings and engagement.
We’ll create and publish at least 10 high-impact pages or articles that target your core audience and align with your SEO strategy. These pages will be optimized for relevant keywords, structured to increase organic traffic, and designed to engage visitors.
I'll take the fresh Brand Book we create or update together, and translate that into AI prompts that align generative content outputs to the voice, tone, and SEO structure to perform.
You’ll receive a detailed keyword list covering at least 200 topics, providing a comprehensive roadmap for future content creation. This list will be designed to help you target long-tail keywords and niche audiences, ensuring continued growth in organic search traffic.
We'll set up and review Google Search Console, Analytics, Tag Manager, Google My Business, and Products.
Key third-party profiles (such as Google My Business, social media accounts, or relevant industry directories) will be optimized to ensure consistency across platforms and boost visibility. This will help strengthen your online presence and improve your credibility.
We’ll secure at least 3-5 high-quality backlinks from reputable sources within your industry. These backlinks will help enhance your domain authority and improve your website’s search engine rankings.
You’ll receive a PR hit list with 500+ targeted outlets, blogs, and websites where you can pitch your content for coverage and backlink opportunities. This gives you a clear action plan for ongoing outreach to build relationships and boost your SEO.
To ensure long-term success, you’ll receive detailed checklists and Standard Operating Procedures (SOPs) for every step of the process. These documents will allow your team to replicate the strategies and continue building organic growth, even after my involvement ends.
I’ll assist you in identifying, screening, and training a long-term content creator for your team. This ensures you have the right person in place to keep up the momentum and maintain content quality over time.
Get a Brand Book with refined messaging, customer feedback distillation, editorial style, AI prompts, company history and positioning, and approved phrases and suggested headlines.

Pricing

Your Investment

0 to 1 costs $5000/month for 12 months. We’ll execute rapidly across organic, paid media, testing, operations, 3rd party sites, PR, and more.

Includes:

12 months of dedicated marketing services

Complete content package across email, social, web.

0 to 1 is for founders who want to build it right the first time so you can scale confidently.

Don’t waste time hiring the wrong person when you can get started on the right foot. Let’s discuss your needs and come up with a plan specific to your product.