Customer delight and building enjoyable products
Raise your hand if you’ve ever bribed a dev with cupcakes 🙋♀️
Do you have secret goals? As someone who has been revenue-responsible for their whole career, I’ve always needed something a little more than just OKRs (I’m close to over 400 quarters of ‘em for different verticals).
What’s the bigger indicator – a signal, a vision, some real life proof, that I am actually growing, and growing a business?
So in 2016 I put some private goals into my calendar for 12 months later:
Make our office feel small. We moved into a bigger location in midtown Manhattan later that year.
Hit $1m/mo MRR. it took a bit longer, but we managed to cross this milestone during a time when other companies were laying off en masse.
Get our company in a book. I was reading financial books at a good clip, and astonished by how many times I saw quotes and references to Nerdwallet in the wild.
The book didn’t pan out, until a few months ago. I was contacted by Nesrine Changuel, PhD for an interview about product delight – a term we’ve all been guilty of throwing around a startup or two. We talked at length about what really causes emotional connection to a product, and that it can’t be manufactured.
“Product Delight: How to Make Your Product Stand Out with Emotional Connection” mixes concrete frameworks with applied product stories from Google, Spotify, Microsoft, and more.
It’s a book for people who understand the importance of how UX, product, and marketing come together to drive conversion.
If I could go back I’d tell that eager young product marketer that she would get there, and it would be even better than she thought it would be – two full pages with a (color!) photo!
Thank you Dr. Nesrine for sourcing a wide range of voices and teasing out the principles that make marketing a product a little more delightful.
