Case Study: Driving Growth for a Regional Solar Installer
SolarWorks!
$1M
Increased annual revenue to $1M by leading sales, marketing, and business development.
SolarWorks! Results
170% YoY Growth
Achieved 100% growth in 2010 and 170% in 2011 with 20% profit margins.
$100K Contract
Won a competitive bid for a large PV project at a Colorado public university.
SolarWorks! employed Adrienne as Director of Business Development from June 2010 to February 2012.
SolarWorks! was a renewable energy installation company serving residential and commercial clients in Colorado. The company focused on delivering affordable, high-quality solar energy systems while navigating a competitive and rapidly growing industry.
Accomplishments
Scaled revenue to $1M within two years by leading all business development and client acquisition efforts.
Drove growth of 100% in year one and 170% in year two, maintaining 20% profitability.
Awarded $100K PV contract by a Colorado public university, outperforming four competing firms.
Launched a new brand identity and website on a $500 budget, leading the creative and operational execution.
Designed and implemented a referral program that contributed to 40% of annual revenue in year two.
How I Did It
I led SolarWorks! through a high-growth phase by blending strategic business planning with hands-on execution. From creating a brand presence on a lean budget to designing custom financial tools, I positioned the company as a trusted local leader in solar energy.
Key strategies included:
Full-stack operations: Managed sales, marketing, customer success, and vendor relations with a startup mindset.
Data-backed selling: Built tools like a custom ROI calculator to improve close rates and customer confidence.
Community-first approach: Initiated a regional trade group to support the long-term success of the solar industry in the Four Corners region.