Tonya Kubo: Find Your Freaks:

“Before I could even start talking about copywriting, I had to first get clear on my online content strategy.

This is another example of being unable to read the label from inside the jar.

Though I spent years as the online engagement director at a public research university, I knew I would need help creating a content strategy that showcased the intersection of what I offer with what my target market most desperately desires.

For this part of the project, I hired content marketing strategist Adrienne Kmetz. Adrienne and I met in Deanna Seymour’s Playhouse community before I had even begun to discuss my rebranding plans with anyone.

But I instantly recognized that Adrienne had the portfolio of experience required to help me deliver the greatest value through my content. We started working on my website content strategy in November 2024, paying close attention to blog articles, resource guides and the key pages potential clients will visit to investigate me as a service provider (home, services, about, contact).

Adrienne’s expertise in technical and content SEO (search engine optimization) has been invaluable. But I’ve especially appreciated having her as a thought partner while I decide which topics to explore to make this website the go-to resource for online community leaders, membership site owners and professional community managers."

Tonya Kubo, Follow her rebrand live at tonyakubo.com